Home / In-Market Program
The in-market programFind buyers before they start shopping.
Our in-market program starts with vehicle ownership data, not guesswork. Predictive models flag households in your market likely to buy, lease or need service in the next 30 to 180 days, and we put your store in front of them before your competitors do.
Know what your market drives today, and what it will do next
Every household in your area, at the level that matters for selling and servicing cars.
What is in the driveway
Make, model, year and body style for the vehicles in each household, across every brand.
How long they have owned it
Ownership length and purchase timing, the strongest clue to a household’s next move.
Lease or loan, and timing
Whether a vehicle was leased or financed, and roughly when that term winds down.
Predicted time to market
Models that estimate who is likely to buy, lease or need service in the next 30 to 180 days.
Life events
Moves, new homes and growing families, the moments that often lead to a new vehicle.
Household profile
Modeled demographics and lifestyle insights that shape the right offer and message.
Brand and model affinity
Which makes, models, segments and classes each household leans toward.
Vehicle events
Signals like open recalls and service timing, so outreach arrives when it is relevant.
Demand by ZIP code
Where the most in-market demand sits for the models on your lot.
The right households for every goal
Conquest and loyalty side by side, so you grow share without neglecting the customers you already have.
Conquest by make and model
Owners of competing brands near your store, with offers built around the vehicle they drive now.
Loyalty and defection alerts
We watch your customer base and alert you when a household looks ready to buy again.
Lease ending soon
Lease customers as their term winds down, while they are still deciding what comes next.
Loan ending soon
Owners nearing the end of their loan, when a new vehicle starts to make sense.
Strong trade-in position
Households likely to be in a good trade position, so the conversation starts on the right foot.
New, used, CPO, EV and hybrid
Audiences built for the inventory you need to move this month.
Service due soon
Owners most likely to need maintenance in the next 30 to 60 days.
Lapsed service and recall
Customers who drifted to other shops, and owners with open recalls.
Look-alikes of your best buyers
New households that match the profile of the customers you already win.
The same household sees a consistent message on paper and on screen
Direct mail
Printed pieces built around the vehicle in the driveway and the offer that fits it.
Campaigns written, designed and sent for you, with a clear opt-out in every message.
Social
Your audience matched on the major social platforms using privacy-conscious, de-identified methods.
Streaming TV
Connected TV placements that reach the same households on the biggest screen in the house.
Display and video
Programmatic ads across the open web, aimed at the audience instead of random traffic.
Search retargeting
Everyone who visits your campaign pages can be followed up on search, where it is allowed.
The scoreboard is vehicles sold
Clicks and form fills are not the goal. We measure results against actual vehicle sales, and we review them with you every month.
- Sold-vehicle match-back against the households we reached
- Who bought from you, and who bought from a competitor
- Market share and distribution reports by ZIP code
- Results by audience, campaign, model and channel
- A control group held out where volume allows
- A monthly review that turns the numbers into next month’s plan
Answers to the questions that drive your month
What should we stock?
See which models and segments are in demand in your market before you place the order.
Where is the demand?
Find the ZIP codes that hold the most in-market households for the vehicles on your lot.
Where are we winning or losing?
Market share insights show where you win, where you lose, and to whom.
What the data can do, and what it cannot
We would rather tell you now than surprise you later.
Predictions are probabilities
In-market means more likely than average. It is not a promise to buy, which is why we reach each household more than once.
Not everyone can be matched online
Digital match rates are below 100%, and smaller markets produce smaller audiences. Mail reaches the rest.
Sales reporting takes time
Vehicle sales show up in the data after they are reported, so final results for a month arrive after the month ends.
Compliance comes first
Credit-based offers run only through compliant prescreen programs with a firm offer of credit. Calls and texts go only to people who gave consent.
Audiences need refreshing
Markets move. We refresh audiences on a regular schedule so your targeting keeps pace.
It works best as a team
The program performs best when someone at your store owns the follow-up. Our AI employees make that part easy.
Straight answers
Where does the data come from?
The program is built on vehicle ownership data, consumer marketing data and predictive models from a national automotive data provider. We use it to build audiences and measure results for your store.
Is this the same as buying leads?
No. These are not people who raised their hand. They are households whose ownership patterns suggest they are likely to buy, lease or need service soon. We reach them with mail, email, social and streaming, and when they respond, AI employees answer in seconds.
Will you call or text these households?
No. Purchased and modeled audiences are used for mail, email and advertising only. Calls and texts go only to people who contacted your store or gave consent.
How accurate is in-market?
In-market means more likely than average, not a promise to buy. That is why we reach a household across several channels, refresh audiences on a regular schedule, and measure results against actual vehicle sales.
How do you measure results?
We match sold vehicles back to the households we reached, show you who bought from you and who bought elsewhere, and review market share with you every month. Where volume allows, we hold out a control group to show what the campaign added.
Can you target by credit or equity?
Credit-based offers can only run through compliant prescreen programs with a firm offer of credit. We will tell you exactly what is allowed and build the campaign around it.
See the in-market opportunity around your store
We will size the audiences in your market by model, distance and timing, and show you how we would reach them.